Mumbai: Ed-tech company myclassroom on Wednesday announced the appointment of Joydeep Mukherjee as chief marketing officer. myclassroom provides learning centers for students aspiring for competitive exams like JEE, NEET, NTSE, KVPY, and Olympiads across the country.

In this role, Mukherjee will lead the marketing function, with end-to-end responsibility of brand building, business growth, and customer experience, said the statement.

“The edtech industry is at a pivotal point in its evolution," said myClassroom co-founder and director Prashant Sharma. "The recent Covid-19 crisis brought out the importance of Phygital (Physical + Digital) learning models, that enrich traditional learning models and have the power to deliver top-quality education, to any student, in any part of the country by leveraging technology.”

"Joydeep has a very good understanding of the higher education landscape and Indian consumer behavior, along with strong expertise in customer acquisition and customer lifecycle management. We feel we found the right person in Joydeep, and we couldn’t be more excited to welcome him to the team," he further said.

An alumnus of XLRI, Mukherjee is a seasoned marketer, strategist, and business leader, with over 15 years of experience and an extensive background in marketing, sales & distribution, P&L leadership, product management, and consulting. He is a highly experienced marketing leader with a proven track record of building brands and designing high-impact marketing strategies.

“myClassroom has been building an excellent track record of bringing together India’s top teachers, state-of-the-art smart classrooms for immersive learning, and an AI-driven platform for personalised learning. I am looking forward to this opportunity of making quality education accessible to all,” said Joydeep Mukherjee on his new assignemnt.