MUMBAI: Navneeth Mohan, with his experience of almost 15 years in experiential marketing and in the events domain, has announced his decision to join Laqshya Media Group to create Laqshya Live Experiences that is aimed at creating new consumer engagement designs and experiences. Navneeth started his career with Encompass and was there for almost 10 years to become the national event services head and Vice President for the western region. He then joined BIG Live, from the Reliance Broadcast stable, where he was the company's national business head. His previous stint was with E18 – A Division of Network18 Media & Investments Limited where he spearheaded overall operations as the COO.
Spearheaded by Alok Jalan, a business leader with an impeccable track record of growth and global expansion, the Laqshya Media Group offers 360-degree media solutions spanning across Laqshya Assets, Laqshya Solutions, Laqshya Advertising, Right Angle and Laqshya Airport Media. Laqshya Live Experiences (LLE) has been launched as part of the Laqshya Media Group and adds a whole new dimension to the portfolio of services they offer. Operating out of 3 key offices in Mumbai, Delhi and Bangalore and with Laqshya Media Group offices in 20 other cities gives LLE tremendous reach, operational strength and access in any market in the country today.
The core focus at LLE will be the product offering which is crucial to creating a unique and memorable experience for any consumer today. A significant part of this includes integration of the experiential marketing services with the existing strengths of the Laqshya Media Group that include outdoor media assets, solutions, advertising and digital thereby making the offering a lot more valuable to clients. With this vision in mind, Laqshya Live Experiences offers diverse and rich staff skills spread across account management, operations and technical expertise, creative and design, in addition to the finance, IT, HR and other mandatory departments required in an agency in the industry today. At the heart of Laqshya Live Experiences lie its core values that include creating a great camaraderie at work, due diligence, passion and commitment towards whatever it undertakes and a promise to creating new, delightful and unforgettable brand and consumer experiences.
Commenting on the launch of Laqshya Live Experiences, Alok Jalan, Managing Director, Laqshya Media Group, said, “In today's rapidly changing world, where all brands want to engage with consumers continuously and innovatively, we wanted to integrate the power of OOH with experiential marketing services and digital media in order to create a compelling proposition for marketers. Laqshya Live Experiences is our first step in that direction.”
Commenting on launch of Laqshya Live Experiences, Navneeth Mohan, CEO of Laqshya Live Experiences, said, "This is probably the fastest and most efficient change management that the industry has ever witnessed. I have always believed that the basic building blocks for any successful business are its clients, people and supply chain partners, everything is built around this and people become the core that connect all the dots. I’m really proud to be a part of a team that stuck together during this change. The last quarter of 2013 was one of the most challenging ones we faced but also one of the most successful ones with some of our most spectacular work so far. We managed more than 45 shows panning across 20 cities for clients ranging from Media and Entertainment, Real Estate, Finance, Service Industry, Information Technology, Education, Hospitality and many more. This wouldn’t have been possible without the support and encouragement extended by our clients and our supply chain partners across the country and more so the champion team that rallied together, so the credit for this success goes to them. I realized that the game needs to be changed and the key to making that change is scaling up quickly so that we can provide an enhanced value proposition to our clients. In the very first meeting with Laqshya Media Group and Mr. Jalan, I knew that we have found the ideal partners for integration, as they shared a similar vision as us. With their strength and expertise across outdoor assets, advertising and digital media, it creates a unique opportunity for Laqshya Live Experiences to offer a bouquet of services and value additions to clients. We have laid out an aggressive strategy for the future and I would like to believe this is not the end of the change management process but the beginning of the next phase of change and innovation."
Laqshya Media Pvt. Ltd. was founded in 1997 with the vision of becoming a knowledge-driven, innovative Indian enterprise that would revolutionize the OOH advertising space. Since then, the company has grown and diversified, offering enhanced media solutions that go beyond outdoor advertising. Aside from a host of conventional, ambient and airport media solutions, Laqshya also offers innovative advertising and communication solutions, experiential marketing and creates unique intellectual properties in the events space. With over 200 driven, talented professionals, offices at over 20 locations in India, the Middle East and Sri Lanka, and an exhaustive portfolio of clients in diverse sectors, the Laqshya Media Group has become a leading name in the advertising industry not just in India but also globally. (Website: www.laqshyagroup.com)
