Mumbai: The Indian division of global media agency network, OMD has appointed Charul Tomar as its new head of strategy. She will be spearheading impactful, strategic initiatives across the board, building upon existing strengths, while working with key stakeholders to build a strong and strategic foothold in the region, the network said in a statement. She will be reporting to OMD India CEO Anisha Iyer.
With over 13 years of diverse experience having worked with leading market research and media agencies, like Kantar, Nielsen and Mindshare, Tomar brings with her robust cross-functional experience in market research, insights & strategy and media analytics.
In her role at OMD, she will also be in charge of accelerating efforts around nurturing a culture where attention and empathy are treated as valuable currencies to take a more humanistic approach towards client and people relationships. Furthermore, advancing the mandate of the organisation, she will be instrumental in augmenting the Red Spine – OMD India’s nerve centre, ensuring that each component of the system remains interconnected in an efficient way. With a spotlight on furthering Omni’s potential and an emphasis on leveraging OMD Design – the robust and highly-adaptive end-to-end process by OMD, she is all set to further capitalize on emerging trends and make complex decisions faster.
Speaking on the appointment, Iyer said, “We are stoked to have Charul on board with us. She is a fine strategic leader and frontrunner when it comes to having a pulse on the confluence of consumer, brand and insights. Her appointment comes at a time when OMD India is undergoing significant momentum and one that is fuelled by the most promising talent in the industry. I am certain that Charul’s valuable expertise, combined with her drive and commitment, will help us take our offerings to new heights. The future looks promising!”
On being a part of the OMD team, Tomar said, “Sharp strategic management is always at the heart of every successful business. I am truly excited to be on board with OMD India, chiefly due to their commitment to futureproofing and their ability to adapt and innovate in an ever-changing marketplace. The agency exudes a strong vision and energy on the back of an exciting 2022 it has had so far, and I look forward to leveraging my experience to formulate game-changing strategies and deliver scalable business solutions, all while keeping empathy and attention at the core of what we do.”
