MUMBAI: Online payments platform Razorpay has appointed Karan Sarin as the chief marketing officer. Sarin, who most recently served as the Head of Marketing for OnePlus India, will now focus on building Razorpay's brand, nationally & globally to generate customer demand, planning strategic events and designing the company's communication strategy.

“As we grow and expand our technological footing with multiple stakeholders across the ecosystem, I’m confident that Karan’s expertise, will be invaluable. Karan has achieved many milestones in his career and has been instrumental in building some of the leading startup brands in India. I’m thrilled Karan will be joining our company to play a prominent role in leading the journey," said Razorpay CEO and co-founder Harshil Mathur.

“Razorpay’s journey is inspiring, and it’s amazing to see how the company has emerged to be one of leading Indian fintech startups in such a short period. I am happy to be a part of this growth story. There are no gold-standards when it comes to B2B marketing in India. At Razorpay, we want to lead and set a high benchmark for B2B marketing and that’s the most exciting part about my new role”, said Sarin.

Razorpay is the second India focused company to be selected to the Y Combinator. Razorpay has been rapidly growing since its inception in 2014, with over 10,000 merchants including the likes of Videocon, Nykaa, Craftsvilla, Zerodha, NestAway, Udacity and Chai Point among others. Razorpay’s other investors include MasterCard, Tiger Global, and Matrix Partners.