MUMBAI: Electronics brand Onida has appointed Pratyush Chinmoy as the assistant GM for marketing. He will report to Onida chief executive officer G Sundar.

Chinmoy joined the company on 9 August and will be based out of Mumbai and operate from the Onida House. 

Chinmoy will head the marketing department with key responsibilities intended towards planning and execution of marketing strategies, brand and category management, marketing communication and working on building a strong brand presence.

Speaking on his new role, Chinmoy said to Indiantelevision.com,  “At Onida I will lead the team to manage the ATL and BTL activities along with digital spends. We will create personalised campaign stories and generate more sales and revenue. My primary objective here will be to focus more on digital marketing and we are actually ahead of Samsung and other competition in terms of social presence.”

Onida was started by GL Mirchandani and Vijay Mansukhani in 1981 and has its own legacy. Excited on joining a brand like Onida, he mentioned, "Onida brand has its own legacy in India. I feel humbled to join a brand like this. The brand has grown in retail presence and we are focusing on tier II and tier III areas more. That is one of the gaps that we have identified and want to focus on.”

Pratyush is a B Tech (Chemical Engineering) from NIT Rourkela and holds an MBA in Marketing and Supply Chain from XLRI, Jamshedpur. 

A quality-driven professional, he has 8+ years of experience in category marketing strategy, brand management, new product launches, market research, digital marketing, people management and customer acquisition. 

He previously led teams in Asian Paints Ltd in brand management and Reliance Industries in marketing for product management.