NEW DELHI: Platform-first martech start-up Wondrlab has appointed Sweety Advani as its chief financial officer (CFO). She will be based in Mumbai, and will report to Wondrlab founder & CEO Saurabh Varma. Advani joins from Publicis Groupe, where she was the finance director for South Asia.

“Wondrlab’s exponential growth needed a finance head that can keep up with our momentum. Advani is a proven results-oriented leader with tremendous financial expertise. Her vision and ambition for Wondrlab matches ours, making her the perfect fit for the role,” said Varma.

Advani has almost two decades of industry experience with stints across key organisations in India. Before taking on her role at Publicis Groupe, she was the finance director for another of the Groupe’s agencies – Leo Burnett India. She has also spent considerable time in companies such as WPP, Essar, Reliance and Pfizer, to name a few.

“2020 was a great year for Wondrlab and 2021 looks even better; I don’t think this opportunity could have come at a better time for me. I look forward to supporting Wondrlab’s momentum with financial strategy and learnings,” Advani added.