MUMBAI: Publicis India has appointed Amit Shankar as a new national creative director in Delhi. He will replace the former head of creative Nitin Pradhan who quit the agency. Shankar will report to the Publicis India managing director and chief creative officer Bobby Pawar.
Pawar said, “Over the last few years, our Delhi office has created some of the most talked about work for our biggest brands. Amit comes in at the right time. His mandate is to keep raising the creative bar and partner me in leading the agency into the new age of creativity. Given his talent, passion and pedigree I’m sure he will do great here.”
Commenting on the appointment, Publicis India managing director Srija Chatterjee said “Amit joins us at an opportune time with our Delhi office witnessing some high-profile action with some key new business wins. His sharp creative reasoning and ability to throw ideas at you on a quick-fire basis is what makes him a talent to watch out for. We’re glad to have him into our fold and look forward to Delhi becoming a strong creative hotshop under his tutelage.”
Before joining Publicis India he worked with J Walter Thompson-Gurgaon where he was senior vice president & ECD. Shankar will work towards scaling up the creative offering from New Delhi and provide effective and transformational solutions to a host of brands across categories including Maggi, Nestle, Cera, SpiceJet, Ralco Tyres etc.
Commenting on his role, Shankar said, “I'm quite excited about joining Publicis India. Whatever I do here, I want to keep creativity at the heart of it. I believe that in today's dynamic marketing landscape two things are important - a great supply of disruptive ideas and speed of execution. I want to bring these to the agency. I’m also a big believer in the power of momentum. If we start doing good work, better things follow.
In his 21-year-young advertising stint, he has worked with leading agencies like Grey (including Trikaya), Contract and J. Walter Thompson. Microsoft Windows XP, Domino’s Pizza, NIIT, Honda Cars, Honda Two Wheelers, Hyundai, General Motors, Maruti Suzuki, Jaypee Cement, Pedigree, GlaxoSmithKline, Proctor & Gamble, FujiFilm, National Geographic, HeroMoto Corp, Times of India, Nestle, ITC, India Today, Government of India, Whirlpool, SpiceJet, Hindustan Times and Revlon are some of the marquee brands he has contributed to. He is equally proud of nurturing challenger brands like Intex Mobiles, Creambell ice Cream, Kwality Dairy Best, Manforce, SetWet Deodorants, Franke Faber and Jubilant Organosys.
In his earlier leadership role as an ECD, Amit is widely credited with reigniting the creative department of Grey, Delhi virtually from the scratch and bagging the office’s first Cannes Lions and Ad fest metals. And, bringing in over 15 new brands into the agency’s fold.
