MUMBAI:  RAPP India has roped in Kapil Bhatia as AVP for the agency’s growing clientele in Mumbai.

Kapil joins RAPP India from Squad Digital, Nairobi, where he was general manager overseeing the operations of the agency across digital strategy, creative solutions, media planning, social media marketing and mobile marketing.

Before moving to Nairobi, Kapil worked with the DDB Mudra Group for four years and was primarily in-charge of client servicing for one of the agency’s largest clients, LIC.

On joining RAPP India, Bhati said, “This is going to be an exciting opportunity to tap into my through the line communication understanding. I look forward to help RAPP with the building its multi-channel capabilities.”

RAPP India and Tribal Worldwide India president Venkat Mallik said, “We are going through an interesting phase of transformation and growth at RAPP in India. Kapil joins RAPP at just the right time as we look to remodel the agency and introduce a set of new initiatives to strengthen  the multi-channel RAPP offering across Mass Media, E Commerce, Social Media, Email marketing & CRM. RAPP is one of the few agencies with the ability to offer genuinely integrated communication thinking and Kapil's skills and experience complement this really well.”

Commenting on this, Vice President, RAPP India vice president Bijoe George said, "As we go about building RAPP INDIA as a media agnostic, data-led agency we needed leaders who can champion this cause amongst clients. Kapil comes with the requisite experience and fits the bill perfectly".