NEW DELHI: In a move to strengthen its creative team, Scarecrow M&C Saatchi recently appointed Vijay Assudani as creative director. 

Prior to this he worked with Lowe Lintas and before that, he was in Leo Burnett Orchard. Vijay has worked on brands like ICICI Prudential Life Insurance, Videocon d2h, DNA, Religare, UltraTech Cement, Zee, Reliance Digital, Colors TV, among others. This is Vijay’s second stint with Scarecrow.

Scarecrow M&C Saatchi founder and director Raghu Bhat said, “What he brings to the table is a combination of great command over creative writing, and some very sharp insightful thinking. His film for ICICI Prudential Life Insurance featuring a disease-afflicted football coach is beautifully crafted and I look forward to more great work from him.”

Scarecrow M&C Saatchi founder and director Manish Bhatt said, “Scarecrow has been a breeding ground for some hungry talent looking to make their mark in advertising, Vijay is a part of that group. We have had a mutually rewarding relationship before and this time also we are betting on doing some great creative work together.”

Assudani said, “Raghu and Manish are known to develop creative leaders, irrespective of their background. In advertising, or in any other in any other job for that matter, what matters is the equity that you share with your seniors, and I have can proudly say that I share very positive vibes with them.”