MUMBAI : Incred Group has signed star cricketer Shreyas Iyer as its new brand ambassador, stepping into the shoes of the iconic Rahul Dravid. Known for its strong ties to cricket, Incred draws inspiration from the sport’s core values discipline, resilience, and high performance making Iyer the perfect fit to champion its vision of financial confidence and success.

Incred founder & group CEO Bhupinder Singh expressed his excitement about the partnership, stating, “Iyer embodies fearlessness and determination qualities that align perfectly with Incred’s mission of empowering individuals to achieve financial confidence. We are thrilled to have him on board as we continue to help people navigate their financial journeys with certainty.”

Iyer said, “Cricket is full of opinions, but in finance, true expertise stands out. I’m excited to partner with Incred, a leader in financial services, to help spread awareness about smart financial solutions.”

Incred group head of marketing Radhika Zingade highlighted how the association reflects the brand’s philosophy. “Iyers’ versatility his ability to anchor or accelerate as needed resonates with Incred’s role in guiding customers through different financial phases. This partnership is set to make a lasting impact.”