MUMBAI: After 24 years of navigating the competitive corridors of tech giants like IBM, Microsoft, Google, and Criteo, Siddharth Dabhade steps into the limelight with a new challenge.
His journey from the boardrooms of global multinationals to the forefront of cutting-edge innovation now finds him driving Lemma’s vision of revolutionising the digital out-of-home (DOOH) landscape.
As the newly appointed CBO, performance business at Lemma, Dabhade’s mission is clear: to take this omnichannel platform to unprecedented heights with its trailblazing, outcome-focused DOOH solutions.
Can his wealth of expertise and transformative leadership redefine the boundaries of advertising?
The stage is set for a new chapter in Lemma’s growth story.
Dabhade brings over 24 years of leadership experience in the digital advertising and technology sectors. Before joining Lemma, Dabhade served as the MD at MIQ, where he successfully launched and scaled commercial operations across India and China. He has held key leadership roles at industry giants such as IBM, Microsoft, Google, and Criteo, amassing expertise in P&L management, strategic advisory, business development, and customer relationships.
At Google, Dabhade led the travel business for India, and during his tenure at Criteo, he significantly contributed to the APAC leadership team, driving the company’s growth in the Indian market.
Commenting on his new role, Dabhade said, “As Digital Out-Of-Home (DOOH) continues to grow, it is now at the heart of omnichannel journeys, offering brands unparalleled opportunities to connect with consumers across screens and digital spaces. I’m excited to be a part of Lemma’s vision to pioneer this shift and to lead the expansion of the new solution as a powerful tool for outcome-driven growth through outdoor media globally.”
Lemma founder & CEO, Gulab Patil welcomed Dabhade’s appointment, stating, “Siddharth’s track record of driving growth in the digital adtech and programmatic space makes him an invaluable addition to our team. With this solution, we’re offering brands the next level of full-funnel performance driven by OOH, and Siddharth will be key in ensuring its success across markets. His leadership will be instrumental in capitalising on the massive opportunities that OOH now presents in not only shaping but also driving results through a full-funnel approach, from Outdoor to outcomes.”
Under Dabhade’s leadership, Lemma aims to reinforce its mission to transform emerging media through programmatic adtech. The company is focused on offering brands a comprehensive outdoor-to-outcome solution, leveraging DOOH to drive measurable results. This strategic expansion signals a pivotal moment in Lemma’s journey, positioning it at the forefront of the $65 billion global OOH market.
