MUMBAI: Snapdeal has roped in Govind Rajan as its chief strategy officer, effective August 2015.

Prior to his appointment at Snapdeal, he most recently served as chief marketing officer (B2C) at Bharti Airtel, where he was responsible for revenue and market share growth, customer life cycle management, and building marketing capability across the organisation.  Concurrently he also served as CEO - Airtel Money.

Before joining Airtel, Rajan was with Hindustan Unilever (HUL). He joined HUL as a management trainee in 1997 before serving in various marketing and leadership roles. In his 15 plus years at Unilever he worked across a diverse range of categories and also led sales teams in varied terrain and a wide variety of channels – from modern trade to rural.

While at HUL, he was the regional VP south Asia for skin cleansing and prior to that, VP for the skin care business. He also served as the customer marketing and sales operations head of HUL.

His portfolio included marquee brands such as Dove, Ponds, Fair & Lovely, Vaseline, Lakme, Pears, Lifebuoy and Lux. In these roles he was responsible for driving the P&L, Portfolio management across brands, building new categories such as body lotions, face-wash, and leading in market execution.

Rajan has masters in international business from Indian Institute of Foreign Trade (IIFT) and a bachelor’s degree in Mechanical Engineering from the University of Madras.