MUMBAI: Nivea India, the country's most trusted skincare brand, has unveiled cinema star Taapsee Pannu as its first-ever Indian global brand ambassador, launching a new era of skincare innovation with the Nivea Soft Daily UV moisturiser.

The latest product from Nivea blends 48-hour hydration with 88 per cent UV protection, offering a fuss-free solution for modern consumers who crave lightweight, non-sticky skincare that performs. With its nourishing blend of Vitamin E, Shea Butter and Jojoba Extracts, the Daily UV variant retains the fast-absorbing texture of the original Nivea Soft, now supercharged for sun protection indoors and out.

To celebrate the launch, Nivea released a cheerful TVC featuring Pannu enjoying sunny moments with friends, highlighting how easily the product slips into everyday life protecting and hydrating without missing a beat.

“I’ve always believed that skincare should be simple, effective and effortless. With Nivea Soft Daily UV, I get the hydration my skin needs and the UV protection it deserves, all in one lightweight formula. It’s the perfect daily companion for fresh and glowing skin!” said Pannu.

Nivea India marketing director Shweta Dalal added, “With Nivea Soft Daily UV, we’re addressing the growing need for everyday hydration with added UV protection in a formula that remains true to the much-loved Nivea Soft experience.”

The launch also coincided with a high-profile visit by Beiersdorf global CEO Vincent Warnery, to India in February. His meeting with Pannu marked the beginning of her global ambassador journey, reinforcing Nivea’s long-term commitment to India and highlighting the nation’s growing Nivea Soft Daily UV is now available online and at retail outlets across India, priced at, Rs 165 for 50ml, Rs 325 for 100ml, Rs 520 for 200ml.