Mumbai: Taneira - the women’s ethnic wear brand from Titan, the Tata Group company has announced the appointment of Shalini Gupta as general manager – marketing, category, design, and supply chain. Gupta will lead the way to achieve the ambitious growth target set for FY23 by the brand by solidifying the brand value proposition, said the brand in a statement.  

An alumna from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS), Gupta has been associated with Titan for almost two decades. She has donned numerous leadership positions in the company, such as heading marketing for Sonata watches, being the business head of Helios and licensed brands in the watches division of the company to being the CMO for Titan Eye Plus, the eyewear business of the company.

Speaking on her new role, Gupta said, “Over the past few years, Taneira has brought the best Indian weaves under one roof for the progressive Indian women and has also supported the weaver community from across the country. The brand has won the hearts of many customers in a short period of time, and is now poised to scale up exponentially. I look forward to playing a role in making Taneira the most loved brand for women’s ethnic wear in India”.

Taneira was launched in 2017 to bring about innovation in the women’s ethnic wear category, which   is still largely unorganised, through differentiated designs from over 65 weaving clusters in India, celebrating the diverse textiles and craftsmanship and authenticity of handcraft, said the brand.

The business began with the launch of sarees and has now gradually expanded to festive & bridal lehengas, dress materials, ready-to-wear blouses, salwar and kurtas, stoles and dupattas.