MUMBAI: In the vibrant world of tiny professionals and big dreams, KidZania India is stepping into 2024 with a blockbuster twist straight out of a storybook. As the bustling indoor theme parks in Mumbai and Delhi gear up for another exciting year, the spotlight shifts to a familiar face returning to lead the charge.
Tarandeep Singh Sekhon, the seasoned strategist with a knack for weaving magic into brands, has rejoined the $554.8 million company, KidZania, as chief business officer. With his sights set on crafting new adventures, forging strategic partnerships, and elevating the brand to new heights, Sekhon is set to write the next thrilling chapter in KidZania’s journey.
The ultimate playground of imagination is ready to dream bigger and soar higher—one little leader at a time.
After previously serving as KidZania’s Marketing Director, where he played a key role in shaping the brand's identity, Sekhon is rejoining with a renewed vision to enhance KidZania's value proposition. During his earlier tenure, he created impactful experiences for children and families, which set benchmarks in the edutainment space.
In his new role, Sekhon aims to steer the brand toward new heights by fostering innovation and building meaningful collaborations. “I’m thrilled to return to KidZania in a new leadership capacity at a pivotal time in the brand’s journey," said Sekhon. "With a clear vision for growth, I look forward to collaborating with our partners to unlock fresh opportunities, drive innovation in strategic partnerships and sales, and solidify KidZania’s position as a leading global brand. Our mission remains clear: to be the preferred edutainment destination in each market and continue to create impactful experiences for children, families, and brands, while reinforcing our commitment to excellence and long-term value creation.”
Sekhon brings over 20 years of experience in leisure, entertainment, and experiential marketing. His expertise includes strategic brand partnerships, leadership, and creating unparalleled consumer experiences. His stint in the sports and entertainment industry saw him deliver significant business growth, further solidifying his reputation as a dynamic leader.
KidZania operates in 30 locations across 20 countries, catering to over 10 million visitors annually. Sekhon’s leadership is expected to enhance the brand’s global footprint and reinforce its position as the top edutainment destination for children and families.
With his focus on innovation, strategic partnerships, and long-term value creation, Sekhon aims to steer KidZania towards becoming the preferred choice for edutainment in every market it serves.
