MUMBAI: The 120 Media Collective has appointed Sandeep Naug as vice president - business development.

He will be responsible for driving revenue and integrated new business including branded content and other properties, for the company and its verticals - Jack in the Box Worldwide, Sniper and Sooperfly.

Naug will report to The 120 Media Collective founder & CEO Roopak Saluja and will be based out of both Mumbai and Delhi.

A media professional with over eight years of experience in content solutions, Naug’s specialization lies in branded content and sales, strategy, planning and implementing paid, earned and owned media. He has previously worked with CNBC TV18, Bloomberg UTV and Disney, and most recently with Culture Machine as lead- revenue for North and APAC through digital video content and channel management.

Saluja said, “Entering our ninth year of existence, we're not just creating content and communications but are now engaging with specific audiences in a strategic manner. Bringing our diverse offerings together to create integrated solutions for brands is therefore paramount. Sandeep's broad and deep experience in branded content across traditional and digital media, his solutions-oriented approach towards brands and advertisers and his profound understanding of where the industry is headed, make him the perfect fit for this role, which will be pivotal in taking The 120 Media Collective to the next level as an integrated next generation media company.”

“120MC has a very deep understanding of consumer nativeness of new media and it has been proved multiple times be it Kolaveri Di or Be Beautiful. Creating content that the consumer can appreciate and engage with is imperative and 120MC has the capability to create, execute and distribute such content led communication for brands across medium with digital at its core. I am glad to be a part of this team, learn more and do more,” added Naug.