Mumbai:  Digital marketing agency and content studio, The Content Lab (TCL) has appointed Sunil Balachandran as chief business officer. Sunil, who was formerly COO at WiseApe, will leverage his experience of over a decade in the world of branding to reinforce the firm’s commitment to fostering inventive and effective marketing solutions for partner brands.

Having mastered a diverse and valuable skill set through his association with some of India’s top digital agencies and publishers, Sunil will also helm the strategy at TCL to push robust growth and expansion across India and internationally. Among the sectors that Sunil has steered strategies for are brands in the automotive, tourism, FMCG, health and entertainment industries.

On his new appointment Sunil Balachandran said, “The Content Lab has established itself as a dynamic force in the digital marketing and production landscape, and I am eager to contribute to its continued growth and success. Their commitment to excellence, innovation, and client-centricity aligns perfectly with my own values and aspirations. I look forward to collaborating with the talented team here and leveraging our collective expertise to drive impactful results for our clients,”

Among the brands that TCL has worked with are Acko, Swiggy, Spotify, Titan, IDFC First Bank, Future Generalli, Amazon MiniTV, Disney, Van Heusen to name a few.

The Content Lab founder and CEO Vaibhav Mehta said, “Sunil will help shape our future as a fully integrated agency and content studio. We look forward to tapping on his extensive experience and strategic acumen. Sunil’s leadership and vision will undoubtedly play a pivotal role in propelling The Content Lab to new heights in the dynamic world of digital marketing. We are excited to embark on this journey together, and warmly welcome him into the fold.”