Mumbai: Usha International has appointed Anshuman Chakravarty as vice president - marketing. He will report to executive chairman Krishna Shriram and will handle the operations from Gurugram.

Chakravarty is a brand management and marketing communications practitioner with experience in working in India and international markets (Asia & Europe), with exposure in B2C & B2B domains. He is armed with over 23 years of experience in strategising and executing brand launches, re-positioning strategies, media planning and buying, internal and external communication, social & digital marketing, PR & reputation management, and crisis communication.

An MBA in marketing & post-graduate in journalism and mass communication, Chakravarty started his career at Sahara Group as manager of brand and corporate communications. 

He later joined DS Group, where he served as associate head of corporate communications and post that, he worked with Jindal Stainless and Kaefer as head of corporate communications.

In his most recent role, he was associated with electrical equipment manufacturer Orient Electric as head of brand and corporate communications for over seven years.