Mumbai: Homegrown online learning platform Vedantu on Tuesday announced the appointment of Maninder Bali as head of brand marketing. Based in Bangalore, Bali will report to Vedantu’s chief operating officer, Arvind Singhal.

In his new role, Bali will further build the brand and bring alive the Vedantu experience at every touchpoint. He will navigate the brand marketing playbook and drive impact at scale for Vedantu, said the press statement.

Bali is an industry veteran who has 16 years of experience having worked with prominent advertising companies across India and Singapore, including Leo Burnett, Publicis Singapore, BBH, and Open Strategy and Design.

Welcoming Bali on board, Arvind Singhal said, “His versatile experience will enhance our student-centric approach and strengthen our relationships with our stakeholders, allowing us to deliver excellence across all platforms. I extend a warm welcome to Maninder, and I am delighted to work with him.”

Speaking about his new role, Bali said, "One rarely gets a chance to craft an entire brand out of a company's culture and belief system. This is an extremely opportune time for me to be a part of the Vedantu journey. I’m excited to create a brand that becomes a force multiplier for our mission and creates impact at scale.”