Mumbai: Vita Student, the UK's premium student accommodation brand, has announced the appointment of Shayon Dasverma as the head of marketing for South Asia, Southeast Asia (SEA), and the Middle East and North Africa (MENA) regions.
With over a decade of experience in digital marketing and a strong educational background from the Indian Institute of Management (IIM) Indore, Shayon Dasverma brings a wealth of expertise and innovative thinking to his new role. As a passionate leader in the marketing field, Shayon is well-equipped to drive the growth and expansion of Vita Student across these diverse regions. In his new position, Shayon will oversee the development and execution of marketing strategies tailored to the unique needs of international students from different cultural backgrounds. His approach is deeply rooted in a data-driven methodology, ensuring that all campaigns are precisely targeted and resonate with the students.
"I am excited to be a part of Vita Student and to contribute to its mission of providing exceptional living experiences for students worldwide," said Shayon Dasverma. "This role offers a unique opportunity to not only expand our brand's reach but also to positively impact the lives of students by offering them a supportive and vibrant community. I look forward to working with the talented team at Vita Student and bringing innovative marketing strategies to life across emerging markets. Together, we aim to create an environment where students can thrive academically and personally, ensuring that Vita Student remains the preferred choice for those seeking a home away from home."
Shayon is recognised for his leadership skills and his capacity to inspire and motivate teams to achieve outstanding results. His forward-thinking approach and commitment to utilising the latest digital marketing tools and technologies have been key factors in his success. Shayon's appointment comes at a time when Vita Student is expanding its presence in India and other key markets, offering students luxurious and practical living spaces that ensure comfort and support throughout their academic journey.
