New Delhi: Wondrlab strengthened its senior leadership team on Tuesday with the appointment of Bilal Ansari as lead-data. He will report to Wondrlab, co-founder and managing partner, content platform, Rakesh Hinduja.

Ansari comes with expertise in data analysis for business and brand solutions –social listening, online reputation management, social media analytics, website analysis, consumer behaviour analysis, consumer journey mapping, and how learnings from these sources add value to brand and business strategy.

Prior to this, he was working with TikTok–ByteDance as the content solutions manager. He has also worked with Digitas India, where he worked on brands such as Spotify, Nivea, Jeep, Philip Morris International, and Zee5.

"Data is the focal point of every solution we execute at Wondrlab. However, the expertise for it isn’t easy to come by, and we are glad we have found the right fit in Bilal. His knowledge comes together at the holy trinity of data, analytics, and consumer behaviour, making his expertise quintessential to our platform-first approach. We look forward to an exciting partnership with him on all our key clients,” said Wondrlab co-founder and managing partner, content platform, Rakesh Hinduja.

“The opportunity to set up a data-led practice from scratch posed an interesting challenge. Add to that, I get to do it at an exciting platform-first startup-like Wondrlab, making the challenge all the more fascinating. I am looking forward to working with the team, most of whom I’ve had the pleasure of working with in the past, and bringing this to life," said Ansari on his new role.