Mumbai: Homegrown programmatic ad-tech platform Xapads Media has announced the expansion of its offerings, international team, and client base in Indonesia. The company has also brought on board Edo Fernando as country head in Indonesia.
In this role, Fernando will lead the business in Indonesia and will be responsible for the strategic growth of Xapads Media in the country. He will also be further strengthening the local team, partnerships, and innovation in the industry, said the company in a statement.
“Edo is a result-oriented person with a strong commitment to the growth of the organisation as he has phenomenal insights about the changing landscape of the digital ad market in the region," said Xapads Media COO Ramneek Chadha. "Xapads is opening a new chapter of its journey in the region and we see him as a natural fit for driving the company’s growth journey in the Indonesian market and taking the company’s vision forward.”
Before joining Xapads Media, Fernando served at Appnext & Pokkt as country director. With over 15 years of experience, he has worked with many multinational advertising and ad tech companies in Indonesia and got ample opportunities to work with top global brands along with all partners including OEMs, Publisher, and MMPs.
“I thank Xapads Media for showcasing their confidence in my abilities," said Fernando. "With its advanced tech-based advertising solutions, I am sure we will be able to establish Xapads amongst the top ad tech companies in the country. I look forward to working and contributing to the growth of Xapads Media in Indonesia.”
Xapads’ expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising industry and establishing operational offices in the US, Russia UAE, and Singapore. “The vision with which Xapads was founded was to make this homegrown ad-tech platform a global platform, a true Indian MNC. I feel proud and grateful with this expansion, which brings us one step closer to our goal," stated Xapads Media CEO Nitin Gupta, on the company's business expansion.
