New Delhi: Jaskaran Singh Kapany has been appointed as the head of marketing, Xiaomi India.

"Jaskaran is a terrific marketing leader and in his previous role, he was heading marketing for Paytm. He played a critical role in building the brand from scratch. @Jas - welcome to the madness. Looking forward to working with you to take Xiaomi India to new heights," Xiaomi vice-president and Mi India managing director Manu Jain posted on LinkedIn.

Kapany held the position of vice-president, marketing at Paytm, where he was instrumental in making Paytm one of the leading payment brands in India and helped scale the app's user base. He also brokered partnership deals with BCCI Cricket, IPL, etc to take Paytm to the masses as part of a structured marketing strategy.

Prior to his stint at Paytm, Kapany was VP - marketing and e-commerce at ICICI Prudential Life where he spearheaded all national brand-building and consumer initiatives.