MUMBAI: Smartphone and smart TV brand, Xiaomi India announced on Friday various organisational changes for the next phase of growth. Alvin Tse will now spearhead the company’s India operations as its new general manager, while Anuj Sharma will rejoin Xiaomi India as the chief marketing officer.

Tse will replace Manu Kumar Jain, who was previously the managing director of Xiaomi India. Jain moved to a larger role as a global vice president for Xiaomi last year, after seven years in India. Jain is currently responsible for international strategy including international marketing and PR.

Tse is a Xiaomi global founding team member. He is also a Poco founding member and the former general manager of Xiaomi Indonesia. The company stated that Tse will join hands with current India's leadership team.

Sharma was previously the country director for Poco India after the company was announced as an independent brand in 2020. In his role, Sharma will spearhead the overall brand and marketing strategy for the India division and will play an instrumental role in bolstering Xiaomi's reach with consumers across the nation.

Since the transition of Manu Jain, Xiaomi India leadership team i.e., chief operating officer Muralikrishnan B, chief business officer Raghu Reddy, and chief financial officer Sameer BS Rao have been leading  India's business independently and will continue to be a strong driving force behind the brand, the company said in a statement.