Mumbai: Zenith India on Tuesday appointed Priyanka Kapur as vice president to lead its Nestlé business. She will be responsible for media planning, relationship management, and supervising the complete and integrated offering for the client. Her key focus will be on strategy, digital transformation, data, analytics, implementation, and buying.

A postgraduate from NMIMS, Kapur has over 18 years of rich experience in media and marketing. Her last assignment was with Lodestar UM for almost ten years as connections lead for its key client Coca-Cola. Her role involved spearheading the strategic planning product across portfolio brands and crafting solutions, connecting brands to consumers. She was also responsible for research and insights and remained updated on the latest consumer trends to build them seamlessly into solutions for brands.

Kapur has also worked as a marketer with NDTV, led new business development at Balaji Telefilms, and as a media planner on some prestigious accounts like Tata Motors and Zodiac.

Zenith India CEO Jai Lala said, “I am delighted to have Priyanka on board. Priyanka’s diverse work experience in the field of media and strategic approach towards the business will help provide impactful and effective solutions to our clients, in an evolving media landscape.”

Priyanka Kapur said, “I am excited about Zenith’s unique ROI plus and digital-first approach that delivers maximum business results for clients. Also, I am delighted to be part of Publicis Groupe and look forward to the PowerOfOne advantage.”