Mumbai: Zirca Digital Solutions on Wednesday announced the appointment of Tarun Abhichandani as head of products & solutions.

"Abhichandani will be responsible for bringing the company’s product-centric development and services at the forefront and work with the board to lead new business agenda in India and global markets," said the statement.

He is a specialist in media measurement products with a deep understanding of data analytics, consumer behaviour, product development as well as strategic planning and management.

Before joining Zirca, Abhichandani was with Kantar/IMRB. He led the growth in the research/insights business in the domain of digital media and technology. In leading this growth, he delivered large-scale research projects for digital, media, and telecommunication companies. Previously, Abhichandani started his own business centered on identifying behavioural biases through gaming, getting recognition in multiple avenues for innovation.

On the new appointment, Zirca's CEO and director, Neena Dasgupta commented, “We are excited to have Tarun’s experience and leadership as the head of products and solutions. His expertise will drive our new and existing products, transforming businesses as part of our vision at Zirca.”

On his new role, Abhichandani said, “Zirca offers 360-degree digital solutions and has a bouquet of products which are unique. I am confident to deliver the best to our clients with the support of our team.”