MUMBAI: Gearing up for the Indian Premier League (IPL), direct to home (DTH) operator Dish TV India has extended its association with Kolkata Knight Riders as an official partner for the fourth time. This year’s tournament will start on 8 April 2015. As part of the association, the logo of Dish TV will be prominently featured on the non lead arm of the jersey of KKR players.

DishTV COO Salil Kapoor said, “Through this association, we would like to pull entertainment a notch higher for all cricket fans. We look forward to the tournament and hope that Kolkata Knight Riders emerges as a champion in this season of IPL as well.”

Continuing its relationship with Shah Rukh Khan Dish TV expects its association with the KKR co-owner to bring good luck to the team. Through this partnership, there will also be an engagement of player with consumers and trade partners.  Furthermore, this season Dish TV will be reaching out to the consumers through the digital space through interesting contests and engagement opportunities on KKR’s Facebook and Twitter pages.

KKR CEO Venky Mysore stated, “With the fine performance of Team KKR over the last four years, which includes IPL championships in 2012 and  2014, we have been able to generate a lot of interesting content for our fans and supporters. This is where the partnership with Dish TV is a perfect fit. Integration of exclusive KKR content through the extensive reach of Dish TV will give people an inside peak into what makes Team KKR work! "