Mumbai: Lava Mobiles, the leading Indian smartphone brand, is thrilled to announce a partnership with Punjab Kings, one of the key franchises of the Indian T20 League. With this strategic collaboration, Lava Mobiles is now the official smartphone partner of Punjab Kings for the 2024 season.

This alliance marks a significant milestone for both Punjab Kings and Lava Mobiles as they symbolise a journey of determination and perseverance in their respective domains. Lava Mobiles, a renowned name in the Indian mobile handset industry, has continuously demonstrated a commitment to revolutionising the smartphone landscape with its cutting-edge technology and unwavering dedication to quality.

"We are excited to partner with Punjab Kings" said Lava International marketing Puravansh Maitreya. "This collaboration is an effort to reach out and connect with our young cricket loving audience. With this partnership, we aim to leverage the power of cricket to bring fans closer to the action and enhance their engagement with the brand."

The excitement of this partnership is further heightened by the anticipation of Punjab Kings' first match of the season against Delhi Capitals on 23 March. As fans eagerly await the thrilling action on the field, Lava Mobiles and Punjab Kings are poised to captivate audiences with their dynamic collaboration, leaving a permanent mark on the world of cricket and technology.