MUMBAI: The International Cricket Council (ICC) has roped in Nissan Motor Company in a long-term partnership deal through 2023.
Nissan will be the global sponsor of cricket's international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women's Cricket and qualifying events. Nissan will have extensive in-venue activation, broadcast and digital rights at all ICC events.
The ICC partnership is an expansion of Nissan's ongoing international sports sponsorship strategy.
“Innovation that excites is what Nissan does. As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and new live event experiences. We're excited to be part of the global cricketing family and to be involved in some of the world's most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do,” said Nissan corporate vice president and global head of marketing and brand strategy Roel de Vries.
International Cricket Council CEO David Richardson added, “The ICC is delighted to welcome Nissan on board as a global partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC global events.”
Nissan India operations president Guillaume Sicard said, “In India, cricket goes way beyond simply being a sport. It is practically a way of life for millions of people. I believe we have found a perfect partner for our brand. Our goal is to achieve five per cent market share in India by 2020 and we have already invested substantially to build one of our most advanced plants and established one of our three global R&D centres. Now, we are keen to repeat in India the sales success we already have in Europe, China, the US, Japan and elsewhere. We are thrilled to bring our passion and unique approach to cricket in India and around the world and are very much looking forward to the ICC World Twenty20 in India in 2016.”
Apart from this ICC partnership, Nissan is associated with other sport events such as the UEFA Champions League, the Rio 2016 Olympic and Paralympic Games, the Olympic Teams of Great Britain, Mexico and Brazil, the National Collegiate Athletics Association, the Heisman Trophy, City Football Group and GT-R ambassador Usain Bolt.
