Media and Advertising | Indian Television Dot Com

Indian Television Dot Com

Media planners blamed for shrinking DD advertiser base

Jan 14, 2003

MUMBAI: With its advertiser base declining steadily, public broadcaster Doordarshan has dropped its 'unwritten' claus
"We are ready to talk to the cricketers directly" : Ganesh Mahalingam LG India marketing chief

Dec 31, 2002
"Channel surfing will continue despite the cricketing World Cup!" : Ashish Bhasin Initiative Media president

Dec 28, 2002
"Primetime viewing will not be affected by the World Cup" : Shashi Sinha Lodestar Media executive director

Dec 27, 2002
"We will do deals for our clients as long as they are cost-effective" : Punitha Arumugam Madison Media (West) COO

Dec 26, 2002
'The efficiency with which television is working for advertisers has diminished' : Sam Balsara

Sep 14, 2002

Sam Balsara is man with a lot on his plate.

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