Media and Advertising | Indian Television Dot Com

Indian Television Dot Com

Need a hit? It's all about marketing and communications

Jan 14, 2003

Professional marketing in the business of entertainment is the need of the hour!
Media planners blamed for shrinking DD advertiser base

Jan 14, 2003

MUMBAI: With its advertiser base declining steadily, public broadcaster Doordarshan has dropped its 'unwritten' claus
"We are ready to talk to the cricketers directly" : Ganesh Mahalingam LG India marketing chief

Dec 31, 2002
"Channel surfing will continue despite the cricketing World Cup!" : Ashish Bhasin Initiative Media president

Dec 28, 2002
"Primetime viewing will not be affected by the World Cup" : Shashi Sinha Lodestar Media executive director

Dec 27, 2002
"We will do deals for our clients as long as they are cost-effective" : Punitha Arumugam Madison Media (West) COO

Dec 26, 2002

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