MUMBAI:  Prabhjot Khera has been elevated as the business director of operations at Mirchi, effective December 2024. With over 18 years of experience in sales and marketing across diverse sectors, Khera is set to drive profitable growth and enhance operational excellence within the organization.

In his new role, Khera will lead strategic initiatives aimed at exceeding business objectives while building high-performing teams and fostering strong client relationships. He brings a wealth of expertise in identifying market opportunities and delivering integrated media solutions aligned with clients' marketing goals.

Previously, Khera served as vice president of revenue and brand solutions at Mirchi, where he successfully grew the company’s market share through innovative sales strategies and collaborations with cross-functional teams.

Khera is an alumnus of the Indian Institute of Management, Calcutta, where he completed an executive program in leadership and management. His track record of developing award-winning campaigns and driving significant revenue growth will be instrumental as he takes on this new leadership position at Mirchi.