MUMBAI: Senior corporate communications professional Frederick Castro has joined Acme group as senior vice president and head of corporate communications, leading the organisation’s brand marketing, investor relations, digital strategy, and corporate communications as part of its ambitious diversification agenda.
With over 20 years of experience in corporate communications, public relations, and reputation management, Castro has worked across multiple sectors, driving impactful business narratives for leading Indian and global organisations.
Prior to his latest appointment, he served as vice president and group head of corporate communications at JSW Group for seven years, where he was instrumental in repositioning the conglomerate from a legacy steel company to a diversified business entity with interests across B2B, B2C, and technology ventures. His tenure saw the group’s expansion into consumer businesses, electric vehicles, sports, education, realty, e-commerce, and technology investments, while also leading JSW Infrastructure’s Rs 2,800 crore IPO campaign.
Before JSW Group, Castro was global head of corporate communications at Sun Pharmaceuticals, where he spearheaded communications and crisis management during the company’s $4 billion acquisition of Ranbaxy. He also played a pivotal role in Sun Pharma’s rebranding and reputation-building initiatives across 60 countries,
His professional journey spans roles in Reliance ADA Group, Go Airlines (Wadia Group), and Prism Johnson (Rajan Raheja Group), along with experience in public relations agencies such as Integral PR, Ketchum Sampark, and Hill+Knowlton Strategies. Over the years, he has successfully managed PR campaigns for globally renowned brands including ITC, Coca-Cola, Lafarge, Diageo, and Hitachi.
A specialist in reputation management, stakeholder perception, and digital advocacy, Castro has extensive expertise in financial communications, IPO campaigns, ESG initiatives, and workplace transformation strategies.
With his appointment at Acme group, Castro will play a key role in enhancing brand reputation and driving communication strategies as the company embarks on a new phase of business expansion.
