Mumbai: Konica Minolta announced on Thursday that it has appointed Kaizzen, India's fastest-growing agency, as a strategic communications partner. With this partnership, Kaizzen will drive corporate reputation management, thought leadership, and brand partnerships across multiple stakeholders and communities.

Japan-based Konica Minolta has expertise in empowering enterprises through digital printing and intelligent work solutions. Driven by innovation, Konica Minolta is a customer-centric organisation undertaking challenges to optimise other ventures through inclusiveness and collaboration with customers and partners.

Konica Minolta general manager-office marketing division Sanjay Monga said, "We are delighted to partner with the country’s fastest-growing public relations agency, Kaizzen. We believe, with this collaboration, we hope to create a more vocal presence as a brand that helps organisations build, sustain, and thrive digitally.”

Through an integrated communications strategy, Kaizzen will propel Konica Minolta towards building lasting brand recognition, media positioning of the top-brass, and increasing social visibility through an integrated communications strategy, while also assisting with their greener, sustainable initiatives.

Speaking on the partnership, Kaizzen CEO Vineet Handa said, “Konica Minolta has established itself as a leading brand that empowers businesses through digital intelligent work solutions and printing. We are privileged to have them on board and look forward to creating success stories for our patrons. For us, each new client is equivalent to an award win that we cherish most. Our goal at Kaizzen is to strengthen our client’s reputation and to bring their leadership views to the stage.”

Over the years, Kaizzen has grown into a prominent PR and digital media agency with a diverse portfolio in education, hospitality, FMCG, and technology. The company has recently won the "Agency of the Year (mid-sized)" at the ET Brand Equity – Kaleido Awards’21.