Mumbai: Madchatter Brand Solutions, a fast-emerging integrated communications firm, announced that it has won the public relations mandate for Peer-to-Peer lending platform Rang De. Madchatter’s expertise in strategic communications and deep understanding of the financial service industry has helped the agency successfully secure the account. Through the partnership, Madchatter will work closely with the communications team at Rang De to help enhance the brand’s visibility and drive impact-focused storytelling around the company’s offerings across national, regional and international media.
Rang De is India's pioneering and only peer-to-peer lending platform focused on providing timely and affordable credit to unbanked communities, including farmers and rural entrepreneurs. A RBI-registered NBFC-P2P platform, Rang De has been working towards revolutionising credit access and enabling financial inclusion. Since 2019, the company has disbursed over Rs 57 crores in loans and fulfilled more than 17,000 loans to rural entrepreneurs through a strong community of 8500+ social investors who enable and invest in rural entrepreneurs. The company was also selected to be a part of the Google for Startups Accelerator program.
Speaking on the association, Madchatter Brand Solutions founder Rachna Baruah shared, “The win is a testament to our agency's unwavering commitment to creating meaningful impact. Rang De, since its inception, has been creating a positive impact on society, and I believe that together we can amplify their mission and create a narrative that resonates locally and globally, that propels social transformation forward.”
“We are thrilled to have Madchatter as our official PR and communications partner. I believe that their expertise in the communications industry is well aligned to our vision as we work towards empowering communities across the country,” added Rang De CEO & co-founder Smita Ram.
Founded in 2017, Madchatter is an integrated communications firm that has been working with emerging businesses as well as established organisations that require the right brand positioning and media footing. The agency has a track record of driving effective communications strategy for clients across BFSI, fintech, Web3, blockchain, real estate, advertising and marketing, amongst others.
