MUMBAI: Singer India, a subsidiary of SVP Worldwide, has partnered with Communicate India to enhance its market presence and brand visibility.

With a heritage spanning 170 years, Singer India continues to expand its footprint by diversifying its product range, redesigning its retail presence, and launching its flagship store in Nehru Place, New Delhi. The company is also introducing premium international brands like Pfaff and Husqvarna Viking to the Indian market.

Communicate India, a leading integrated communications agency, will spearhead Singer India’s brand storytelling efforts, using data-driven strategies to shape its communication approach and boost engagement. The agency has a proven track record in executing high-impact campaigns for multinational brands.

Singer India head of marketing & communications Shalini Gupta Vachher said, “As we evolve and innovate, we sought a partner who understands our vision. Communicate India impressed us with their strategic insights and fresh ideas, aligning perfectly with our commitment to consumer engagement and brand leadership.”

Communicate India CEO Akshaara Lalwani said, “Singer India is a legacy brand undergoing a remarkable transformation. Our goal is to ensure this evolution is not just noticed but deeply resonant with consumers. By combining data-driven insights with compelling storytelling, we aim to amplify Singer India’s presence while honouring its rich history.”