MUMBAI: In the great brand bazaar of India Inc., Fujifilm India has zoomed in on its newest communications partner. On 7 April 2025, the diversified tech and imaging giant appointed The Mavericks India as its official PR agency, tasking the boutique reputation shop with a mandate that stretches across four business verticals and an alphabet soup of solutions.
And make no mistake, this isn't just about cameras. Fujifilm India, a wholly owned subsidiary of Tokyo-based Fujifilm Holdings Corporation, operates across healthcare,electronics, business innovation, and imaging. From endoscopy gear and instant cameras to multifunction printers and industrial tech — the company’s portfolio reads like the inventory of a Bond villain’s gadget lab.
The Mavericks India, known for sharp storytelling and a reputation-first approach, will now spearhead media relations, thought leadership, and stakeholder engagement, aiming to tighten narrative control, elevate brand equity, and enhance Fujifilm India’s market muscle.
"We are delighted to partner with The Mavericks India... We aim to elevate Fujifilm India’s overall presence, reinforce our leadership across industries, and communicate our vision more effectively..." said Fujifilm India vertical head - corporate communications & CSR Abhi Shekhar Singh.
For The Mavericks, this gig is no blurry snapshot — it’s a high-definition assignment across sectors that demand clarity, confidence, and crystal messaging. As a multi-vertical brief, the PR firm will have to juggle science, optics, medical tech, and B2B comms — all while keeping it engaging for stakeholders.
"Fujifilm India is a global powerhouse known for its relentless innovation and pioneering solutions... We are honoured to be their communications partner," said The Mavericks India founder & CEO Chetan Mahajan.
The firm will drive storytelling not just with journalists but across ecosystems, helping Fujifilm India showcase its role as a leader in innovation, imaging, diagnostics, and digital transformation.
In a world of spin, this partnership aims to deliver focus.
