MUMBAI:  Yajur Gulati, a distinguished marketing professional with extensive expertise in brand strategy and communications, has taken on a new role as lead - brand & communications at Cinépolis India. This strategic appointment marks an exciting chapter in Gulati’s career, as he takes charge of enhancing the brand’s presence and communication strategies across India.

Gulati brings a wealth of experience to Cinépolis India, with a career spanning over a decade in diverse marketing and leadership roles. Before this, he led integrated media and communication strategies at Philips, where he played a pivotal role in promoting categories like male grooming, beauty, oral healthcare, and personal health. His initiatives included media planning, digital marketing, product launch activations, and brand health KPIs.

Earlier in his career, Gulati held significant positions at companies such as HT Media Ltd., Reliance Brands Limited, GroupM, and LinkedIn, managing marketing operations, digital strategies, and brand activations. His impressive portfolio also includes managing marketing campaigns for Fortune 500 clients like Google, Microsoft, and Unilever.

A graduate of Delhi University with a bachelor’s in commerce, Gulati further honed his marketing expertise through a postgraduate diploma in marketing from SVKM's Narsee Monjee Institute of Management Studies (NMIMS).

In his new role at Cinépolis India, Gulati is expected to drive innovative campaigns and strengthen the brand’s consumer connection, ensuring its leadership in the entertainment and cinema industry.