MUMBAI: It’s getting hungry to foray into new areas.  Hindustan Media Ventures Limited (HMVL) has announced strategic investments totalling over Rs 65 crore across four promising companies in sectors ranging from sexual wellness and sports to manufacturing and food technology. The move aims to leverage the company’s media assets while supporting the growth of these emerging businesses.

Investment Details:
Neema Consumer Global Pvt Ltd (“NotShy”)
HMVL will invest up to Rs 7.01 crore in NotShy, a direct-to-consumer (D2C) sexual wellness brand launched in July 2024. The company, which currently operates through its website and other marketplaces, previously conducted business through Neema Sales LLP. The investment will be in the form of equity shares or convertible preference shares, with the final shareholding determined upon conversion.

Atlanture Sports Pvt Ltd
An emerging sports and entertainment company offering sponsorship consulting, event management, and broadcast production services, Atlanture was incorporated in February 2020. HMVL has approved an investment of up to Rs 21.02 crore. The company recorded revenues of Rs 2.31 crore in FY23 and Rs 2.46 crore in FY24.

Lord’s Mark Industries Ltd (LMIL)
Founded in the late 1990s by Sachidanand Upadhyay, LMIL operates in sectors including MedTech, LED-Solar solutions, and paper manufacturing. HMVL has approved an investment of up to Rs 31.22 crore, acquiring 0.42 per cent  equity in the initial tranche, with additional shareholding determined at the deal closure. LMIL reported a turnover of Rs 422 crore in FY24.

Cutting Edge Software Pvt Ltd (“EazyDiner”)
EazyDiner, a food-tech platform founded in 2014, helps users discover and book restaurant tables. HMVL, already holding a 0.64 per cent stake, will invest an additional Rs 6.01 crore to increase its equity by 0.30 per cent. The company posted revenues of Rs 66.49 crore in FY24.