MUMBAI : Preparing nutritious yet tasty meals is a daily challenge for many homemakers in West Bengal and Odisha. Aashirvaad Soya Chunks offers a simple solution high in protein, fat-free, and with a unique porous texture that absorbs masala for a rich and juicy taste.

In a vibrant new television campaign, renowned celebrity couples Subhashree Ganguly and Raj Chakrabarty and Archita Sahu and Sabyasachi Mishra bring their on-screen chemistry to the kitchen, highlighting the mouth-watering appeal of Aashirvaad Soya Chunks. Created by McCann, the adverts showcase the joy of cooking and sharing flavourful, wholesome meals.

With the catchy slogans ‘Juicy Jomjomati, Soya Fatafati!’ in Bengal and ‘Juicy Jete, Badiya Sete’ in Odisha, the campaign celebrates both taste and nutrition. Containing 53g of protein per 100g, free from preservatives and artificial stabilisers, Aashirvaad Soya Chunks are designed to be a kitchen staple for families seeking a balance of health and flavour.

Staples and Adjacencies, ITC Ltd COO Anuj Rustagi shared, "This product embodies our commitment to high-quality, nutritious food. Through this campaign, we aim to showcase the joy of home-cooked meals while highlighting the juiciness and protein-rich goodness of Aashirvaad Soya Chunks."