Mumbai: Over the years,  Dove has firmly established itself as a trusted beauty and personal care brand, particularly renowned for its exceptional hair care range. Committed to providing solutions for damage care, the brand announced the launch of the new Glycolic+ Hydration hair care range to repair and restore hydration of dry, thirsty, rough hair.

Dove’s Glycolic+Hydration range is built on an approach to bring skin science into haircare. It contains Hydra-Glycol which is a combination of potent hydrating ingredients like keratin actives, glycerine along with glycolic acid. This range brings scientifically proven ingredients to revitalize damaged, dry hair and to give up to 100 hours of hydrated^, fluid hair. The product demonstrates treating hair with the same care and sophistication as skincare, delivering luxurious results.  This brilliant range includes shampoo, conditioner and spray serum and is designed to deliver a multi-sensory experience where you can feel, see, and hear hydration.

HUL vice president, hair care - Sairam Subramanian said, “At Dove, we recognise that dryness is one of the first signs of damage and that your hair needs hydration. We are thrilled to launch Dove Glycolic+ Hydration which will help our consumers address unmanageable, dry hair and make them feel confident with hydrated, fluid smooth hair. Rooted in purpose and driven by science, this launch accentuates Dove's promise to cater to the diverse hair needs due to damage.”

The Dove Glycolic+ Hydration range is available at leading retailers and e-commerce platforms across the country.

^ Based on lab tests Dove Glycolic+ Hydration range versus non-conditioning Shampoo with regular use

*H&A Study 2019