Mumbai: Renee Cosmetics, a beauty brand, announces its first TVC featuring Mrunal Thakur as the new face for their color cosmetics range. This national TVC introduces the RENEE midnight kohl pencil, designed to enhance your look with just one stroke.

Mrunal Thakur, known for her roles in films like Sita Ramam, represents the brand's vision of empowering women through everyday makeup essentials.

The RENEE Midnight black kohl kajal pencil is created for those seeking long-lasting, intense eye definition. Common issues with kajal, such as smudging and lack of pigmentation, are addressed by RENEE's Midnight Kohl Pencil. It offers intense color that lasts up to 24 hours, enriched with vitamin E. The commercial showcases the kajal's smudge-proof formula and smooth application, highlighting its versatility in creating both subtle and dramatic looks.

Commenting on the new TVC, co-founder Aashka Goradia Goble said “Kajal has been used in India since generations & is an integral part of women's makeup even today. RENEE has reinvented the classic kajal with their eyeconic Midnight Kohl Pencil that's waterproof, smudge-proof, and super long-lasting! We are delighted to have Mrunal Thakur, who personifies elegance and relatability that represents RENEE perfectly. RENEE believes that makeup should be a source of everyday confidence, and this TVC is a celebration of that message’’

Commenting on the launch, actress Mrunal Thakur said, “I’m ecstatic to join RENEE as the face of their cosmetics range. RENEE is a brand that deeply understands and celebrates Indian beauty and is renowned for its innovation. Kajal is an essential part of my daily makeup routine, and RENEE’s Midnight Kohl Kajal feels like the perfect way to start my journey with them. Their commitment to creating products that honor Indian skin tones and innovative spirit makes me feel proud to be associated with the brand.”