MUMBAI: After announcing southeastern European country Bulgaria as the shoot location for his next directorial film Shivaay, Ajay Devgn will now promote the country’s tourism.

Devgn and his team are currently in picturesque Bulgaria for the film’s recce.

Being the first within the industry to zero in the exotic location, Bulgaria tourism minister Nikolina Angelkova has announced that the actor-filmmaker will be lending his support to promote Bulgarian tourism. Devgn will take part in local activities and will shoot a promotional video when he returns for the shoot, which will be shown in India.

Devgn said, “The Bulgarian Tourism Ministry has been really supportive to me and my team. To show our appreciation, I will be lending a helping hand to promote Bulgarian tourism. It's a great initiative.”

Along with directing the film, Devgn is also playing the lead in Shivaay. Sayesha, grandniece of Dilip Kumar and Saira Banu will be seen making her debut with Shivaay.