HONG KONG: Interest in India comes from the oddest places. How does Argentina sound as a location for Indian TV and film productions? That's just the sort of activity Ricardo H Forrester, Argentine consul general in the island city, hopes will catch on as an option for Indian producers.
Well Forrester's optimism notwithstanding, the sheer distance is likely to be a big dampener though the sheer variety of splendid locations the South American country offers can't be denied.
A more likely area that offers immense potential though is on the content side. The success that Jassi Jaisi Koi Nahin, the Indian adaptation of Betty La Soy achieved for Sony has increased the interest of Indian TV houses in South American soaps.
Forrester revealed that Star India has bought two story scripts, one that has already started airing and a second that starts airing 4 April. A third storyline adapted from an Argentine soap is under active consideration, Forrester said. He, however could not provide details on the names of the shows.