MUMBAI: Lights, camera, celebration! As Ficci Frames gears up for its 25 anniversary, Indian cinema superstar Ayushmann Khurrana has been announced as the brand ambassador for the event, becoming the face of India’s media & entertainment industry. This silver jubilee edition promises to combine star power, disruptive innovation, and global relevance, making it a landmark occasion for India’s thriving creative landscape.
This year’s theme, "RISE: Redefining Innovation, Sustainability, and Excellence," reflects Ficci Frames’ transformative role in shaping the narratives, creativity, and evolution of India’s media and entertainment industry. Over 25 years, the event has emerged as the premier platform for industry collaboration, bringing together global leaders, policymakers, and creative talents to discuss the future of entertainment.
Expressing his excitement, Ficci Media chair & entertainment committee and Jiostar CEO- entertainment, Kevin Vaz said, "The silver jubilee edition of Ficci Frames is a celebration of 25 years of excellence and a tribute to the legacy we have built in shaping India’s Media & Entertainment industry. Ayushmann Khurrana, with his incredible journey of creativity, innovation, and connection with audiences, represents the very ethos of Ficci Frames. His association will elevate this milestone event and inspire future generations of storytellers and creators.”
Sharing his thoughts on being the first brand ambassador for Ficci Frames, Khurrana said, "It is a huge honour for me to be announced as the first Brand Ambassador for Ficci Frames in its silver jubilee year! As someone who arrived in Mumbai from Chandigarh with nothing but dreams in my eyes, I could never have imagined this incredible journey, one where my work has not only touched lives but also become a part of India's rich pop culture tapestry. In my new role, I am committed to working closely with the exceptional Ficci team to champion disruption, celebrate innovation, and highlight the excellence our industry consistently delivers.”
Ficci Frames has long been a beacon of leadership in India’s creative ecosystem. Previously chaired by Yash Chopra and co-chaired by Karan Johar, the event is now led by Kevin Vaz, alongside co-chairs Meta India VP & MD Sandhya Devanathan, and Warner Bros. Discovery GM, south Asia Arjun Nohwar.
Notable global icons, such as Hugh Jackman, James Murdoch, and Mukesh Ambani, have graced the Ficci Frames stage in the past. Indian cinema legends like Shah Rukh Khan, Aishwarya Rai Bachchan, and Amitabh Bachchan have also contributed to its star-studded history.
Held annually in Mumbai, the silver jubilee event promises to dive into cutting-edge technologies like artificial intelligence, virtual reality, digital content creation, and the metaverse, while continuing to highlight traditional media. The programme will feature keynote addresses, B2B meetings, masterclasses, policy roundtables, and the Best Animated Frames Awards (BAF).
With Khurrana leading the charge, this year’s Ficci Frames is set to redefine the boundaries of media and entertainment innovation, paving the way for the next 25 years of creative excellence.
