MUMBAI: Welcome Back has clearly cashed in on its brand equity. However, it is not just the brand that has helped the film but its clean entertainer tag has made it generally acceptable. A zany comedy, it took an encouraging opening on Friday and, as expected, registered better figures on Saturday and Sunday on the strength of mouth publicity.

The film belied trade estimates of about Rs 12 crore Friday at best and went on to collect over Rs 14 crore. The weekend tally stands at Rs 50.2 crore, which is healthy though the unnaturally high cost of the film’s making will always be hard to recoup.

Phantom proves to be a dud at the box office. The film had decent figures to show only on its first Saturday it being a Raksha Bandhan holiday in parts of India. While collections remained static on the Sunday that followed, it started dropping drastically from Monday onwards and the Rs 33.2 crore weekend could not go beyond Rs 45.8 crore to show for the first week.

Baaneky Ki Crazy Baraat proves to be a costly farce as the film sinks badly at the box office not even managing to cross a one crore mark in its first week stopping short at just about Rs 90 lakh.

Kaun Kitney Paani Mein collects a poor Rs 30 lakh in its first week.

Manjhi The Mountain Man holds well in its second week. Released on a limited screen engagement, the film adds Rs 2.8 crore in its second week to take its two week total to Rs 12.25 crore.

All Is Well proves a total disaster managing to put together just about Rs 40 lakh in its second week to take its two week tally to Rs 14.3 crore.

Brothers comes to the end of its not so impressive run with figures of Rs 65 lakh in its third week taking its three week total to Rs 77.35 crore.

Drishyam collects another Rs 1.25 crore to take its five week total to Rs 81.2 crore.

Bajrangi Bhaijaan collects Rs 50 lakh in its seventh week to take its seven week total to Rs 317.85 crore.

Bahubali: The Beginning (Hindi-Dubbed) adds Rs 70 lakh in its eighth week taking its eight week tally to Rs 109.3 crore.