MUMBAI: Mexican multiplex chain Cinépolis has crossed the 200-screen mark in India with the launch of its third property in Bengaluru.
With an aim to have 400 operating screens across India by 2017, Cinépolis is looking at launching 20 more screens in Bengaluru over the next two years.
The new cineplex in Bengaluru’s ETA Namma Mall boasts of complete digital projection and is equipped with three RealD 3D screens, digital sound and the largest legroom. Cinépolis has an exclusive tie-up for the deployment of the 3D technology from Real-D systems in India.
Cinépolis India managing director Javier Sotomayor said, “We are committed to expanding in Bengaluru, one of the fastest growing metros of the country. Apart from the operational properties, we have more than 20 screens planned to go live in the city over the next two years. We are looking for newer malls to expand our footprint and offer the most awe-inspiring cinematic experience to movie-goers in Bengaluru.”
“We identified ETA Namma Mall as the ideal location for our third property in the Garden City. The mall attracts the ideal blend of cosmopolitan customers who look forward to a more-than-average movie-watching experience, which we are in a perfect position to offer. Cinépolis is the fastest growing cinema brand in the country and will continue to foray into existing and newer territories to meet our plan of operating 400 screens in India by 2017,” he added.
With the acquisition of Fun Cinemas from Essel Group, Cinépolis’ screen count in India rose to 193, across 41 multiplexes and 31 cities. After the launch in Bengaluru’s ETA Namma Mall the total number of screens has hit 201.
Cinépolis India business head – strategy Devang Sampat said, “At Cinépolis, our constant endeavour is to deliver unmatched levels of customer service. The technology and experience that patrons will enjoy at the newly-unveiled cineplex will be in perfect synchrony with our brand proposition. We look forward to the continued patronage of Bengaluru residents for this theatre and for the many more than are underway in this highly lucrative geography.”
The multiplex operator currently has a presence in cities like Delhi, Mumbai, Bengaluru, Hyderabad, Ahmedabad, Pune, Chandigarh, Lucknow, Surat, Jaipur, Bhopal, Patna, Thane, Vijaywada, Vadodara, Amritsar, Ludhiana, Bhatinda, Ambala, Panipat, Ghaziabad, Mangalore, Hubli, Kota, Gwalior, Coimbatore, Khanna, Dibrugarh, Guwahati, Ghaziabad and Ranchi.
