MUMBAI: Salman Khan films are selling like hot cakes. Multiplexes have, therefore, decided to take advantage of Salman‘s popularity and hike the ticket prices of the star‘s upcoming film Ek Tha Tiger by as much as 12-16 per cent.

Said Cinemax DGM, Girish Wankhede, "The price of Ek Tha Tiger will cost more by about Rs 20 per ticket. After all it (the film) is a premium product. This kind of thing is done during festive seasons. And as of now, a Salman Khan film commands higher premium than before."

But the same will not be the case in case of single-screens. Says Premiere Theatre manager Kamat, "No, we aren‘t going to raise our ticket rates. We are yet to decide whether we would have an extra show at 9 in the morning. We shall decide once we come to know about the demand for the film once the advance booking starts."

Earlier, tickets of Salman Khan releases like Ready and Bodyguard had been priced higher than regular rates.