MUMBAI: Endemol India has collaborated with Fox Star Studios for an emotional thriller, Traffic. This marks the foray of Endemol into the Hindi film industry and will be produced under the banner “Eyedentity Motion Pictures” - the film arm of Endemol India.

Traffic, the Hindi adaptation of the critically acclaimed Malayalam blockbuster will release on 7 March, 2014. Based on a true life incident the film marks the coming together of an ensemble cast of Manoj Bajpai and Jimmy Shergill in the lead roles along with Bengali superstar Prosenjit, Parambrata (of Kaahani fame), Divya Dutta, Kitu Gidwani and Sachin Khedekar playing pivotal roles. The film will also see the debut of talented young actor Amol Parasher and Vishal Singh in critical roles.

Endemol India MD and CEO Deepak Dhar said, “With Traffic, Endemol enters the Hindi film sphere and we are fortunate to have partnered with Fox Star Studios for such an incredible script that involves a diverse mix of characters caught in an unlikely situation. Brought to life by a brilliant screenplay that pits together all the characters in a race against time, the incredible casting is bound to keep the audiences hooked till the end.”

Directed by national award winning film maker Rajesh Pillai, who also directed the original in Malayalam, the movie showcases a high voltage drama and a battle against time when stakes run high and life is in danger. What sets Traffic apart from other films is the fact that as an emotional thriller, it will also introduce the audiences to an altogether new genre of entertainment.

Traffic has been adapted in Hindi by Suresh Nair with music by Mithoon.

Fox Star Studios CEO Vijay Singh added, “We are excited to have partnered with Endemol India as they debut in the Indian film industry. Traffic comes with tremendous credentials - National award winning director plus commercial & critical success in Malayalam - it promises to be an emotionally thrilling experience! At Fox Star Studios, our endeavour has been to support path breaking entertaining cinema. We believe in the story of Traffic and that it must be told to a wide audience. Audiences today are seeking new and distinctive content and we continue to strive to deliver films that capture the imagination. The film is the first up on our slate for 2014 that will feature mega productions, massy entertainers and clutter breaking films.”