MUMBAI:  The ‘Swachh Bharat Abhiyan’ initiative was launched this year on the occasion of Gandhi Jayanti by the Prime Minister of India, Narendra Modi all over the country with a remarkable endeavor to make India clean within the next five years.

 In association to this, the Film & Television Producers Guild of India Ltd. (Guild), the entertainment trade association comprising the who’s who of the Indian film & television industry, has taken up the challenging task to promote and encourage cleanliness, as an industry.

The council of management of the Guild believes that the Film industry has always essayed an important role in contributing to such noble causes and as industry representative, the Guild should take the forefront in pioneering this wonderful enterprise of nation building through cleanliness ushered by Modi.

With this laudable initiative, the Guild will work towards ensuring that the film industry’s support to the union government is unflinching, providing a stepping stone for exemplary success in the times to come.

The council of management of the Guild has unanimously passed a resolution to refrain the members from displaying and affixing all kinds of film posters in public domain across Indian cities including 6 sheeters in the public places, walls and government structures across the country.  

Film and Television Producers Guild of India president, Mukesh Bhatt states, “I would like to set an example myself by ensuring that the posters of my forthcoming film “Khamoshiyan – Silences have secrets” due for release on 23 January 2015 are not displayed on the public walls and government structures. I truly believe that this practice will not only act as a strong deterrent against showcasing film posters in public places but also set an ideal example for the society and general public to emulate the film industry’s path and thereby play an important role in joining hands with the Prime Minister and Central Government to make India clean and thus pay a fitting tribute to the Father of nation Mahatma Gandhi on his  150^th birth anniversary, 2 October2019, who always advocated the principle ‘Cleanliness is Godliness’ throughout the great journey of his life.”